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[Chinese shoes Network - Brand Dynamics] people visit the Nike headquarters, few people went to the third floor, Rice Jerry House (the Jerry Rice Building) of?. An area of ??192 acres of the Nike headquarters in Beaverton, Oregon City, which is located at the north end of the headquarters building of the park. Even Nike's own employees, the majority of people in this building where the staff is doing what in the end is also poorly understood. There on the floor, the door block sign that read "exclusion zone: we hear you knock on the door, but we can not let you in," This sentence is not entirely a joke. Building, five or six groups of employees, gathered in various conference rooms, a conference room whiteboard filled with all kinds of equations. Supreme among them men, both engineers, there are scientists who or from the Massachusetts Institute of Technology (MIT), or from Apple (Apple). Heavily guarded building, non-disclosure: If a visitor allowed to enter, but he stared at a computer screen for longer time during a visit, soon there was a public relations officer jumped out to block his line of sight. so strict secrecy programs and special channel safety monitoring technology was just the tip of running shoes can enjoy the benefits: For example, discovered a new type of polyurethane foam blowing, or the cushion technology has made other breakthroughs. But we say this lab employees are not in the manufacturing of shoes, clothes. They are quietly waging a marketing revolution. This building is "Nike digital sports" (Nike Digital Sport) location. It is the department in 2010, Nike's newly established. On one level, the department's goal is to develop a variety of equipment and technology to help users monitor individual relevant statistical data at the time to participate in sports. The department's most well-known product is the Nike + running sensor. The jointly developed with Apple's products can monitor jogger in sports performance, soon available on the subject blitz. Now, there are 500 million people take advantage of this tool to check their state of motion. Last month, the "digital movement" section introduced the first heavyweight successor - monitoring the energy output of the "fuel wristband" (FuelBand). However, the work of digital moving part of research and development must not be limited popular sports small equipment. This department gathered the world's most outstanding marketing staff, they single-handedly hold the data of Nike consumers, occupy a unique advantage, is expected to use the data to track consumers to create an online community, so as to establish strong relationships wi jordans for sale th consumers unprecedented . Nike plans to develop a huge, ready to shift most of its marketing activities in the digital domain, and this is part of it. Since the "just do it" phrase slogan was born, or even who Portland State University (Portland State University) graphic design students to draw the check mark logo Nike Swoosh (meaning "whizzed on paper "- Annotation) since Nike headquarters ushered in the most significant change. Try to recall what you saw on TV recently Nike commercials. If you remember, do not be surprised. Although Nike's total marketing budget is still rising steadily, and last year it was reached a record of $ 2.4 billion, but it is spent in the United States television and print media advertising within three years on the drastic reduction of 40 percent. ? Brian Collins is a brand consultant, also a senior creative director of the advertising industry, he said:. "Now, Nike has rarely put in traditional media advertising a" past that from top to bottom, around the most popular single product launch marketing campaign is gone, whether it is your superstar Tiger Woods endorsement, launched autograph version of "Air Force One" (Air Force 1) or publish parody appeared in the late 1980s by the cloth? Jackson, Nike's brand identity alone will be able to sell the brand of "Cloth know" (Bo Knows) commercials. These marketing tools have been new, full of interactive marketing campaigns element substitution, they allow users to communicate directly with Nike. Message to the big screen erected 30-storey Johannesburg Nike Twitter fans;; from the strap and then to monitor the state of motion by Oscar-nominated director of photography, not in prime-time television broadcast, but on Facebook premiere large-scale advertising, This is reflected in the new marketing trends. ? Jon Eriksson Baum Bond is Bond Sena Ke Partners (Kirshenbaum Bond Senecal & amp; Partners)?? Co-founder, who now runs a social media advertising company. He said: "Obviously, Nike believes that even if there is no large-scale television advertising, their business can still done fast." Cause When this transition is simple: Nike need close to the consumer. The core consumer image is a 17-year-old boy. He spent than adults sneakers on 20% more, but he had to give up TV, but in all kinds of online communities in a nice duck. Nike not only think they have without the help of a massive TV advertising will be able to develop new markets, it said that the digital world allows the formation of its brands and consumers closer interaction - tightness might be comparable to the development of early Nike. At that time, that is, the 1 jordan shoes online sale 960s, the company founder Phil? Knight drove his car, personally sell shoes. Not long ago, in the "Fortune" magazine (Fortune) interview, Nike CEO Mark? Parker in Beaverton that room filled with knick-knacks his office said that this is a major change. He said: "The previous mode of communication is that it is our product, which we do advertising, hope you like but now communication is a dialogue.." different markets favor different athletes. In China, people of Kobe & middot; Bryant (Kobe Bryant) madness. Believe it or not, the great Kobe there than in the United States. He presided over his own reality show, every year around the Chinese parade, with fans meet. Morningstar (Morningstar) analyst Paul & middot; Si Wen Nande (Paul Swinand) said: "He is Michael & middot; Jackson (Michael Jackson) and Michael & middot; Jordan (Michael Jordan) combination." Bryant to sponsor Nike cap imprint on the emerging middle class, which is the Nike brand new customer base. Nike in which this market is its biggest growth engine. 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They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole. Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come housed in the traditional slide out packaging. Air J jordan 3 katrina 2018 ordan 11 72-10 Release Date Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Retro ??72-10?? edition. The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD. Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s? Air Jordan 11 Retro ??72-10?? Black/Gym Red-White-Anthracite 378037-002 December 12, 2015 $220 RELATED: Air Jordan Release Dates UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here. UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay. UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line. UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date. They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD. UPDATE: Here are an on-feet and video review of the Air Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release. Air Jordan 11 72-10 On-Feet Review Air Jordan 11 72-10 Video Review UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th? UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th. UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th. UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD. UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here. 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